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River North
We’re honest in our work. If we feel a certain deliverable or approach won’t make a true impact on a brand, we’ll find the solution that will. The Chicago Downtown Sales Group approached us for a new Sales Brochure, but we understood in order to make a noticeable impact, we had to dive deeper.
In order to unify the properties, we completely rebranded what once was The Downtown Chicago Sales Group into the River North Hotel Collection and highlighted the best parts of the hotels and neighborhood communities.Unifying an entire city block.
Total Transformation
Brand Identity
The River North Hotel Collection logo is made up of the letterform — “n,” divided by a north facing arrow, creating a lowercase “r” within the “n”. The mark is grounded with a solid foundation and enclosed within a circle that represents River North’s location in the city.
A Neighborhood Elevated
River North Hotel Collection consists of 6 hotels, 6 restaurants, and a 5,000 sq. ft. meeting space scattered over 12 city blocks in competitive downtown Chicago.
To effectively unite these entities we created a strong, cohesive branding easily recognizable from all locations.
It’s a beautiful day in the neighborhood
Just as Mr. Rodgers would’ve wanted…we recognized the power of community. We ignited a brand equipped to inspire and influence local art/culture of a neighborhood united.
Website
Sales Collateral
