DELIVERABLES

Re-Brand
Brand Identity
Brand Pyramid
Trade Show Booth
Animation
Brand Personas
Social Media Asset Creation
Website Reskin
Product Packaging
Brand Swag

Crimson Trace

Crimson Trace’s original product assortment leaned to an older demographic, however their expansion into new categories now catered to all ages. The brand needed to be able to expand its vocabulary and reinvent its visual identity to not only talk to new customers, but to appeal to a younger crowd.

Reinventing an established brand.

Honoring a 25 Year History

When we joined forces, Crimson Trace was a 24-year old laser sight brand about to celebrate their 25th anniversary year. CT was on the verge of expanding into uncharted consumer segments and needed a complete re-brand to find relevance within new product categories.

Through a journey of discovery and competitor analysis, we found the balance of re-establishing a brand without losing it’s matured authenticity and rapport from loyal consumers.

Defining a New Brand Identity

With new product verticals upon the horizon, it was crucial to explore the foundation of the company. For 25 years, Crimson Trace had been in the business of providing confidence in home protection. Their expansion still held onto those beliefs, but they were in need of a brand pyramid broad enough to represent different aspects of the industry.