- Re-Brand
- Brand Identity
- Brand Pyramid
- Trade Show Booth
- Animation
- Brand Personas
- Social Media Asset Creation
- Website Reskin
- Product Packaging
- Brand Swag
Crimson Trace
Crimson Trace’s original product assortment leaned to an older demographic, however their expansion into new categories now catered to all ages. The brand needed to be able to expand its vocabulary and reinvent its visual identity to not only talk to new customers, but to appeal to a younger crowd.

Reinventing an established brand.
Honoring a 25 Year History
When we joined forces, Crimson Trace was a 24-year old laser sight brand about to celebrate their 25th anniversary year. CT was on the verge of expanding into uncharted consumer segments and needed a complete re-brand to find relevance within new product categories.
Through a journey of discovery and competitor analysis, we found the balance of re-establishing a brand without losing it’s matured authenticity and rapport from loyal consumers.
Defining a New Brand Identity
With new product verticals upon the horizon, it was crucial to explore the foundation of the company. For 25 years, Crimson Trace had been in the business of providing confidence in home protection. Their expansion still held onto those beliefs, but they were in need of a brand pyramid broad enough to represent different aspects of the industry.
Results You Can See Clearly.
With new product verticals upon the horizon, it was crucial to explore the foundation of the company. For 25 years, Crimson Trace had been in the business of providing confidence in home protection. Their expansion still held onto those beliefs, but they were in need of a brand pyramid broad enough to represent different aspects of the industry.
1000%
Market size increase through expansion
16
New products into two new product categories
50%
More retail shelf placement
15,000
New email subscribers over the first 4 months of the campaign, a 20% increase
Tagline and Campaign Development
Expanding Brand Personas
Website Reskin
Product packaging exploration
Brand Swag
Advertising and Brand Establishment
Trade Show Booth Designs
Additional Photography