Reinventing an established brand.
When we joined forces, Crimson Trace was a 24-year old laser sight brand about to celebrate their 25th anniversary year. CT was on the verge of expanding into uncharted consumer segments and needed a complete re-brand to find relevance within new product categories.
Through a journey of discovery and competitor analysis, we found the balance of re-establishing a brand without losing it’s matured authenticity and rapport from loyal consumers.
List of Services
Branding
Strategy
Trade Show Booth
Website Design
Package Design
Social Media Content
Animation
Photography
Honoring a 25 Year History
Defining a New Brand Identity
With new product verticals upon the horizon, it was crucial to explore the foundation of the company. For 25 years, Crimson Trace had been in the business of providing confidence in home protection. Their expansion still held onto those beliefs, but they were in need of a brand pyramid broad enough to represent different aspects of the industry.
Results You Can See Clearly.
1000% Market size increase through expansion
16 New products into two new product categories
50% More retail shelf placement
15,000 New email subscribers over the first 4 months of the campaign, a 20% increase
Tagline and Campaign Development
Website Redesign
Product Package Design
Brand Swag
Advertising and Brand Establishment
Trade Show Booth Designs
Additional Photography
Related Work