River North Hotel Marketing

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Unifying an entire city block.

In order to unify the properties, we completely rebranded what once was The Downtown Chicago Sales Group into the River North Hotel Collection and highlighted the best parts of the hotels and neighborhood communities. Our team developed the River North Hotel collection from logo ideation to final photography and video. In the execution of this project, we also designed and developed the website, a multipage brochure — including a custom map to identify all top neighborhood locations — and delivered a gallery of images and two targeted commercials.

List of Services

Branding
Strategy
Logo Design
Photography
Videography
Website
Sales Collateral

Brand Identity

The River North Hotel Collection logo is made up of the letterform — “n,” divided by a north facing arrow, creating a lowercase “r” within the “n”. The mark is grounded with a solid foundation and enclosed within a circle that represents River North’s location in the city.

A Neighborhood Elevated

River North Hotel Collection consists of 6 hotels, 6 restaurants, and a 5,000 sq. ft. meeting space scattered over 12 city blocks in competitive downtown Chicago. To effectively unite these entities we created a strong, cohesive branding easily recognizable from all locations.