Moxy Hotel Marketing

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From Awkward to Audacious

Moxy Hotel’s U-shaped architecture meant guests could peep directly into neighboring rooms. To maintain the confident Moxy brand, we had to insure guests embraced what might’ve felt like a breach of privacy and didn’t shy away bashfully.

List of Services

Branding
Strategy
Mural
Activations
Photography
Social Media Content
Project Coordination

Behind the Creative

Moxy wanted a mural on the 6-story naked concrete to distract and give guests something to admire. We felt a conceptual art installation would be more effective. Through Moxy’s playful branding we stylized, staged, and sexified the “peeping tom” feeling of gazing across the courtyard into another room.

The Finale

The once questionable room experience has transformed into the most requested rooms throughout the hotel. The 6-story mural activation has become an experience worth reserving and is now positioned as an up-sell.

Branded Activations

Our sweet love affair didn’t end there. We continued downstairs to the main lobby where we branded a one of a kind Moxy DJ booth and bar. These brand evolutions and initiatives were initially outside the Moxy comfort-zone, but after receiving the Hotel Opening of the Year, Distinctive Select Brands (Marriott International) in 2018, Moxy Chicago is now the example hotel for future Moxy hotels.

We created Bar Moxy to connect the hotel lobby area to the iconic brand.