Michigan City Destination Marketing
WeCreate » Work » Destination Development »The beacon of the region.
From the beginning of our work with this inspiring city, we found it easy to invest so much of ourselves into its success. We took over their digital advertising platforms, revamped their social media and website design, implemented email campaigns, as well as produced radio and TV ads. We increased social following quarter over quarter, grew newsletter subscribers, promoted local businesses, and more. Thanks to the dedication of a city council and community — and a little WeCreate magic — this incredible town is back on the map.
List of Services
Social Media Content
Merchandise
Website Design
Photography
Videography
Strategy
Email Campaigns
Radio Ads
TV Ads
Impacts You Can't Miss
29.1 Over the last six years, home sales have increased 29.1%.
49.1 Average price paid for a home has risen 49.1%.
6,250 jobs resulting from tourism.
4,500,000 tourists visit each year.
74.9% Michigan City was responsible for 74.9% of the LaPorte County tourism economy.
1 in 3 Jobs created in high wage occupations.
The Steps Taken for Success
These numbers don’t appear over night. These impacts were only possible by the dedication of a city council and community eager for change. With a deep commitment to the success of the the town, a holistic strategy utilizing all aspects of marketing and media was in order. Impactful marketing requires all avenues to be explored.
Traditional Advertising
To infiltrate region buy-in, we placed advertisements in every South Shore train car. All in addition to the hundreds of print, radio, and social ads created and distributed across the neighboring communities.
Blogs + eBlast
586 Newsletter Subscribers
Social Media
Facebook follower growth increasing 2-4% every 3 months. Instagram and Twitter follower growth is increasing 3% every month.
Promotional Videos
85+ Promotional videos created
Brochure
T-Shirt Designs
Website Maintenance
177+ local business listings produced and maintained.
More results
1,285 – In a sample size of 180 days, social media follower growth increased +1,285.
10,977 – In a sample size of 180 days, social media total daily impressions amounted to 10,977.
2,000,000 – In 6 months, My Michigan City has over 2 million views on videos and posts.
35,000 – In 6 months, My Michigan City social content has been liked, shared, and commented on over 35,000 times.
Michigan City named one of the best small cities for businesses.
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