Legit Cookie Dough
There's nothing more dope than edible cookie dough called doughp. When we came across this edgy, no-bull company, we knew we had to sink our teeth in. Tasked with evolving a brand that couldn't involve any of the expected cookie dough brand elements (no pink + no childlike flare), we refined a dark and delectable visual identity that stood entirely apart from the competition. With a brand and product that evoked raw emotions, we were able to ignite the nostalgia in all of us.
List of Services
Branding
Package Design
Photography
Videography
Social Media Content
Brand Personas Evolution
From One General Target to Five Specific Brand Personas
Branding Evolution
Color Standards
Font Treatments
Custom Illustrated Flavor Mascots
Packaging Re-Design
Product Photography for eCommerce
Monthly Social Media Content
Related Work