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Gimme two timeless classics, Tacos & Zombies

Bring on the Hoard

A small area of Moxy’s lobby was allocated for a to-order, mouthwatering, walk-up taco bar. But elevating a guest’s experience just wasn’t enough — this taco joint needed to be its own destination within a destination hotel.

With a 247 walk-up window allowing rando’s off the street to devour these tacos at any time, we needed to create a brand large and vibrant enough to stand on its own within the River North district.

We killed a bunch of logos… but then one came back to life.

Scaleable Boutique Experiences

Custom Illustrations

Comprehensive Brand Standards

In House Branding & Photography