THE BEACON
OF THE REGION.

Michigan City, Indiana is a beach front city offering opportunity, growth, and quality lifestyle. Inaccurate public perceptions and even ignorance to all the gems and unique selling points offered within this small town, meant they weren’t receiving the amount of love and tourism traction they earned. This little-big town knew in order to reveal their true value, they needed a marketing team and plan strong enough to educate the public and influence a large shift in opinion.
DELIVERABLES
  • Print, Digital, Radio, TV Ads
  • Blogs
  • eBlasts
  • Social Media
  • Photography
  • Videography
  • Event Coverage
  • Sales Collateral
  • Merchandise
  • Website

Heart of the Project

From the beginning of our work with this inspiring city, we found it easy to invest so much of ourselves into its success. Our contributions towards Michigan City meant a direct advancement to our region and, to some members of our team, their hometown.

This town has heart. It has grit and guts. It has defiance and attitude. It has resilience and record-breaking stories.

GROWING THE
DEFINITION OF "HOME"

Impacts You Can't Miss

29.1

Over the last six years, home sales have increased 29.1%.

49.1

Average price paid for a home has risen 49.1%.

6,250

6,250 jobs resulting from tourism.

4,500,000

4.5 million tourists visit each year.

74.9%

Michigan City was responsible for 74.9% of the LaPorte County tourism economy.

1 in 3

Jobs created in high wage occupations.

THE STEPS
TAKEN FOR SUCCESS

These numbers don’t appear over night. These impacts were only possible by the dedication of a city council and community eager for change.

With a deep commitment to the success of the the town, a holistic strategy utilizing all aspects of marketing and media was in order. Impactful marketing requires all avenues to be explored.

Traditional Advertising

To infiltrate region buy-in, we placed advertisements in every South Shore train car. All in addition to the hundreds of print, radio, and social ads created and distributed across the neighboring communities.

Digital Advertising

Blogs + eBlasts

586 Newsletter Subscribers

Michigan City web mockup
Social Media

Facebook follower growth increasing 2-4% every 3 months.

Instagram and Twitter follower growth is increasing 3% every month.

Iphone MC mockup
85+
PROMOTIONAL VIDEOS
CREATED

Advertising

Event Coverage
City Guide
Merchandise

Website

Web Maintenance

177+ local business listings produced and maintained.

MORE RESULTS, PLEASE

1,285

In a sample size of 180 days, social media follower growth increased +1,285.

10,977

In a sample size of 180 days, social media total daily impressions amounted to 10,977.

2,000,000

In 6 months, My Michigan City has over 2 million views on videos and posts.

35,000

In 6 months, My Michigan City social content has been liked, shared, and commented on over 35,000 times.

MICHIGAN CITY
NAMED ONE OF THE
BEST SMALL CITIES
FOR BUSINESS.

Our work for this city is only beginning. We’re honored to be closely involved with such a powerful movement. The work we do today isn’t the full breath of our capabilities. From total brand establishment, to technical advancements, our capabilities spread far beyond. To view our other capabilities, subscribe in the footer below.

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