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The beacon of the region.

Heart of the Project

From the beginning of our work with this inspiring city, we found it easy to invest so much of ourselves into its success. Our contributions towards Michigan City meant a direct advancement to our region and, to some members of our team, their hometown.

This town has heart. It has grit and guts. It has defiance and attitude. It has resilience and record-breaking stories.

Impacts You Can’t Miss

29.1

Over the last six years, home sales have increased 29.1%.


49.1

Average price paid for a home has risen 49.1%.


6,250

6,250 jobs resulting from tourism.


4,500,000

4.5 million tourists visit each year.


74.9%

Michigan City was responsible for 74.9% of the LaPorte County tourism economy.


1 in 3

Jobs created in high wage occupations.

The Steps Taken For Success

These numbers don’t appear over night. These impacts were only possible by the dedication of a city council and community eager for change.

With a deep commitment to the success of the the town, a holistic strategy utilizing all aspects of marketing and media was in order. Impactful marketing requires all avenues to be explored.

Traditional Advertising

To infiltrate region buy-in, we placed advertisements in every South Shore train car. All in addition to the hundreds of print, radio, and social ads created and distributed across the neighboring communities.

Digital Advertising

Michigan City eBlasts

Blogs + eBlasts

586 Newsletter Subscribers

Social Media

Facebook follower growth increasing 2-4% every 3 months.

Instagram and Twitter follower growth is increasing 3% every month.

Michigan City instagram

85+

Promotional videos created


Advertising

City Guide
City Guide
Merchandise
Merchandise

Website

Michigan City eBlasts

Web Maintenance

177+ local business listings produced and maintained.

More results please

1,285

In a sample size of 180 days, social media follower growth increased +1,285.


10,977

In a sample size of 180 days, social media total daily impressions amounted to 10,977.


2,000,000

In 6 months, My Michigan City has over 2 million views on videos and posts.


35,000

In 6 months, My Michigan City social content has been liked, shared, and commented on over 35,000 times.

Michigan City named one of the best small cities for business.

Our work for this city is only beginning. We’re honored to be closely involved with such a powerful movement. The work we do today isn’t the full breath of our capabilities. From total brand establishment, to technical advancements, our capabilities spread far beyond. To view our other capabilities, subscribe in the footer below.