REIGNITING THE CHARISMA
OF AN ICONIC RESORT.
- Brand Relevant Mood Board
- Project Coordination
- Project Discovery
But First, We Beach
Our relationship with Hotel Del Coronado began through our stylized photoshoot for Beach Village. It’s this first trip to the beach that inspired and started it all.
Planning on Planning
Capturing the authentic vibrancy of this high-end hotel required a skilled photo and video team. It took a carefully curated vision board to capture the classic, sensual allure of The Del while maintaining the family appeal.
From mid-day activities, to running across the beach at sunset, every scene was carefully designed to showcase the bright, bold visuals found on Coronado Island.
We’re not afraid of being different, we are afraid of being the same as everyone else. With a task like revamping this iconic hotel’s photography catalog, we took the risk of diverting from the industry standard of lifestyle photography and pitched a high-fashion, editorial twist.
It just so happens that The Del liked living on the edge with us.
Refining the Voice
Working with a 130 year old, legendary hotel means understanding the balance between the brand’s roots and the current market. It’s a matter of respecting its rich history while also imagining and crafting its future. We took extra effort when designing The Del’s catalogue to preserve its elegance while still being inventive.