GLOBAL STORYTELLING
THAT MAKES A DIFFERENCE.

World-class burger enthusiasts, the owners of Burgerhaus approached us with plans to launch new locations. Their ‘travel-themed’ burgers fused ingredients from different worldwide destinations in a family-friendly atmosphere. But before expanding, they recognized that their branding didn’t have the same quality standard as their delicious, delicious fare.
DELIVERABLES
  • Brand Development
  • Interior Design
  • Brand Story
  • Menu Design
  • Culture Deck
  • Employee Uniforms
  • Brand Swag
  • Philanthropy Campaign
Burgerhaus HERO

CREATING A BRAND STORY,
BECAUSE THIS IS BIGGER
THAN BURGERS.

A legend in the making...

Drawing inspiration from the founders of storied Explorer’s Clubs, we carefully refined Burgerhaus’ original concept. Their menu items weren’t merely ‘well-travelled’ tastes; they were the result of exploration. Following our creation of a semi-fictional adventurer and founder, ‘J.E. Burghstein,’ we wrote what would become, not only a memorable tagline, but the epitome of Burgerhaus’ culture: ‘The Finest In The Known World.’

The photo evolution of Burgerhaus J.W. Burghstein

A WORLDLY MAN IN WORLDY SCENES

BUILDING A BRAND
THAT FEELS GOOD FROM
TOP BUN TO BOTTOM BUN.

Burgerhaus branding preview
Burgerhaus branding tools

BRANDING THE
BURGERHAUS "GO! CLUB"

Jon Costas

"WeCreate searches for unconventional creative and it feels like they can make any impossible task possible. Working with them, you can tell they really love what they do."

Burgerhaus Co-Owner, Mayor Jon Costas

Burgerhaus logo stamp

THE ONLY WAY TO ENSURE
YOUR BRAND TRULY COMES
TO LIFE IS THROUGH YOUR
EMPLOYEES.

CULTURE DECK

Creating a culture deck is one of the most valuable investments in creating a scaleable brand. It's the asset that allows each branch to maintain cohesion through educated and excited brand ambassadors...the employees.

We created the Burgerhaus Culture Deck in order to recruit, hire, and sustain great talent within each restaurant.

Burgerhaus culture deck

EMPLOYEE UNIFORMS

Just as their fictional mascot, J.W. Burghstein, was a man of fashion, we gave great detail in establishing the brand through uniforms and brand swag.

Interior Design

When we dive into a brand, we take pride and responsibility in every detail of bringing the vision to life. In the case of Burgerhaus, we strategically molded the brand story into an interior design guideline for each branch.

Our team aided in the interior design of the Indianapolis and Schererville locations.

BRAND LOCATION
EXPANSIONS



Valparaiso, Indiana
Indianapolis, Indiana
Schererville, Indiana
Carmel, Indiana

Exterior of Burgerhaus

CUSTOMERS CRAVE MORE
THAN WHAT TASTES GOOD,
BUT WHAT FEELS GOOD.

Giving Back

Full Belly, Full Heart Campaign

The heart of Burgerhaus was bigger than the plates in front of them. They approached us with the mission to launch a social entrepreneur program in which every burger resulted in a meal for a child in a third world country.

In partnership with Kids Alive International, our team traveled to Kenya to photograph the impacts of the efforts being set forward.

Through branding this campaign and creating compelling collateral, we provided Burgerhaus a platform that helped excel their initiates forward.

Burgerhaus Full Belly, Full Heart Campaign

BURGERHAUS + KIDS ALIVE INTERNATIONAL
HAVE PROVIDED 710,611+ (AND COUNTING)
MEALS TO THOSE IN NEED.

ONWARD...
TO OUR NEXT ADVENTURE.

Wanna see some more?