- Brand Evolution
- Packaging Re-Design
- Social Media
There's nothing more dope than edible cookie dough called doughp. Yeesh, we love a good tounge twister. When we came across this edgy, no bull company, we knew we had to sink our teeth in. Tasked with evolving a brand that couldn't involve any of the expected cookie dough brand elements (no pink + no childlike flare), we refined a dark and delectable visual identity that stood entirely apart from the competition. With a brand and product that evoked raw emotions, we were able to ignite the nostalgia in all of us.
Spoonlickers, dig in!
Brand Personas Evolution
From One General Target to Five Specific Brand Personas
Color Standards Before + After
Font Treatments Before + After
Custom Illustrated Flavor Mascots
Product Photography for eCommerce
Monthly Social Media Content