5 Social Media Trends that Can Help Boost Business
Whether used as a pastime, to feel connected, or for business purposes, remembering a time when social media was not around can feel difficult. No matter how you use it, social media doesn’t seem to be going away any time soon. And even though social media is not a trend, there are always something new emerging within all of the various platforms. Some are fleeting, others are long-lasting.
Do you know how they can help boost your business? Here you’ll find five trends worth noting and have stood the test of time.
01. Ephemeral Content
Ephemeral literally means, “lasting for a very short time” and in the case of social media, it means content posted and viewable for (usually) 24 hours before self-destructing without a trace.
The strategy here is fear of missing out. Followers are aware that the clock is ticking. Brands have used this as a marketing strategy by reinventing the flash sale. Emails with a heads-up or save-the-dates are replaced with fleeting Stories urging an immediate response to take advantage of the limited-time deal.
02. Niche Social Platforms
Whether you say “nitch” or “neesh”, you’re good. Niche social media platforms target a specific segment of the population. They connect like-minded users who share interests and hobbies. Those who love home improvement projects flock to Houzz. On Nextdoor, you can keep up with your town’s events and your neighborhood happenings (without actually seeing your neighbors).
It’s a great way to specify the content and market your business to people that are certain to be interested in what you are selling. If using Houzz or Nextdoor, you can market your remodeling skills, lawn care, nanny service, or dog-walking.
03. Social Commerce
E-commerce is a traditional online shopping experience. Let’s say you want the latest iPhone so you visit Apple’s website, search for the product within the site, add to cart, pay, and have it shipped.
Social commerce is an interactive experience. It’s customer reviews that can be given a thumbs up or a thumbs down by consumers interested in the same product. It’s the direct communication between sellers and buyers on peer-to-peer sales platforms such as eBay, Etsy, and Poshmark. When you see a list of products and services in a post with hashtags and captions such as “tap for details”, you are seeing social commerce.
To leverage this, make your posts shoppable by tagging all available items with a direct link to the products instead of a simple “check out our website” or “link in bio”. Show potential customers what they want and make the process expeditious.
04. Influencer Marketing
Influencers are people who have surpassed average social media users by gaining an above-average number of followers, sometimes in the millions, and thus they are more influential. Brands take notice of the Internet celebrity status of these users and collaborate with influencers to market one of its products or services.
It’s the new celebrity endorsement, except anyone online has the potential to become a “celebrity”. Their followers feel a sense of familiarity and trust. Brands will occasionally give influencers discount codes to pass along toward their followers’ first purchase.
This is a source of income for influencers and if you choose this route, be prepared to offer some incentives. Macro and mega influencers, with followers in the thousands and millions, will expect to be paid according to their level of influence. Nano-influencers, those who have 2,000 followers or fewer are paid an average of $100 per post. Some will accept early access, free products, or rewards as sufficient compensation.
05. Augmented Reality
Known simply as “AR”, Augmented Reality has given us countless filters of puppy ears, kitten noses with sunglasses, kids with mustaches, and googly eyes. Some filters can even modify or distort a user’s voice.
Aircards, a company that specializes in AR marketing, describes Augmented Reality as “the real-time compositing of digital assets onto the real world”, most commonly used with phones and tablets.
If you’ve ever shopped for furniture on the Wayfair or IKEA Place apps you may have tried the option to “place” a piece in your room to get a feel for how your space will look. If you’ve ever “tried on” lipstick, a hat, or sunglasses before purchasing, that’s AR as well.
This can be tricky for businesses with small budgets and grand ideas as AR app software development can start at $5,000. An AR business card is a cost-effective place to start. Trade your old paper business card and give potential patrons an interactive experience they won’t soon forget.
Social media trends will continue to fluctuate and disappear altogether.
Keeping up can seem tedious but has proven to be beneficial not just for social purposes but for businesses large and small