- Brand Identity
- Brand Pyramid
- Trade Show Booth
- Brand Personas
- Social Media Asset Creation
- Website Reskin
- Product Packaging
- Brand Swag
Honoring a 25 Year Old Brand
When we joined forces, Crimson Trace was a 24-year old laser sight brand about to celebrate their 25th anniversary year. CT was on the verge of expanding into uncharted consumer segments and needed a complete re-brand to find relevance within new product categories.
Through a journey of discovery and competitor analysis, we found the balance of re-establishing a brand without losing it's matured authenticity and rapport from loyal consumers.
Defining a New Brand Identity
With new product verticals upon the horizon, it was crucial to explore the foundation of the company. For 25 years, Crimson Trace had been in the business of providing confidence in home protection. Their expansion still held onto those beliefs, but they were in need of a brand pyramid broad enough to represent different aspects of the industry.
RESULTS YOU CAN
The creation of three new consumer segments opened up an audience to target and sell their new products. The brand was ready for a premium placement into this $1.2 billion market.
Through category expansion, the CT market size increased 1,000%.
CT launched 16 new products into 2 new product categories.
CT acquired 50% more retail shelf placement.
In 4 months, CT grew email database by 20%. An average of 15,000 new email subscribers over the first 4 months of the campaign.